Deodorant Market Analysis: Global Industry Size, Growth and Forecast
Report ID : 1401888 | Published : April 2025 | Study Period : 2023-2033 | Format : PDF + Excel
The market size of the Deodorant Market is categorized based on Product Type (Spray Deodorants, Roll-on Deodorants, Stick Deodorants, Gel Deodorants, Cream Deodorants) and End User (Men, Women, Unisex) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Pharmacies, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).
Valued at $20 billion in 2023, the Deodorant Market size is expected to grow to $30 billion by 2033, with a CAGR of 4.5% from 2024 to 2033. The report comprises various segments and analyzes the trends and factors playing a substantial role in the market.
Growth in the deodorant industry can be attributed to increased demand that stems from a greater awareness of hygiene and an increasing preference towards products that ensure good health. There has also emerged a marked shift in the formulation of these products as consumers become more selective, with natural and organic deodorants supplementing the evolving market. Such a change opens a myriad of opportunities for brands to cater to and establish a loyal clientele around their unique range of products.
The market has also seen the emergence of roll-ons and creams deodorants alongside traditional stick and spray formats. There has also been a shift in the deodorant’s market with new technologies being integrated alongside eco- friendly practices adopted by companies. Increased competition coupled with regulatory compliance issues and shifts in consumer behavior trends provides multiple opportunities for growth in the deodorant market.
| ATTRIBUTES | DETAILS |
| STUDY PERIOD | 2023-2033 |
| BASE YEAR | 2023 |
| FORECAST PERIOD | 2024-2033 |
| HISTORICAL PERIOD | 2023-2024 |
| UNIT | VALUE (USD BILLION) |
| KEY COMPANIES PROFILED | Unilever, Procter & Gamble, Reckitt Benckiser, Colgate-Palmolive, Henkel AG, Estee Lauder Companies, Coty Inc., Shiseido Company, Beiersdorf AG, L'Oreal, Kimberly-Clark |
| SEGMENTS COVERED |
By Product Type - Spray Deodorants, Roll-on Deodorants, Stick Deodorants, Gel Deodorants, Cream Deodorants
By End User - Men, Women, Unisex
By Distribution Channel - Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Pharmacies, Others
By Geography - North America, Europe, APAC, Middle East Asia & Rest of World. |
Deodorant Market Dynamics
The Deodorant Market is undergoing significant changes due to various dynamic factors. This section delves into the key drivers, restraints, opportunities, and challenges that are shaping the market landscape.
Market Drivers
- Technological Advancements
- Increasing Consumer Demand
- Regulatory Support
- Globalization
Market Restraints
- High Operational Costs
- Regulatory Challenges
- Market Saturation
Market Opportunities
- Emerging Markets
- Product Innovation
- Strategic Partnerships
Market Challenges
- Technological Disruptions
- Supply Chain Issues
- Changing Consumer Preferences
Deodorant Market Segmentations
Market Breakup by Product Type
- Overview
- Spray Deodorants
- Roll-on Deodorants
- Stick Deodorants
- Gel Deodorants
- Cream Deodorants
Market Breakup by End User
Market Breakup by Distribution Channel
- Overview
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail
- Pharmacies
- Others
Market Breakup by Region
North America
- United States of America
- Canada
- Mexico
Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Others
Asia Pacific
- China
- Japan
- India
- ASEAN
- Australia
- Others
Latin America
- Brazil
- Argentina
- Mexico
- Others
Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Key Players in the Deodorant Market
This report provides an in-depth analysis of both established and rising industry participants. It provides broad lists of important companies organized by the types of products they offer and other market-related factors. In addition to characterizing these companies, the report contains the year each player entered the market, which is useful for research analysis by the study's analysts.
- Unilever
- Procter & Gamble
- Reckitt Benckiser
- Colgate-Palmolive
- Henkel AG
- Estee Lauder Companies
- Coty Inc.
- Shiseido Company
- Beiersdorf AG
- L'Oreal
- Kimberly-Clark
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Company Profiling
● Detailed profiling of additional market players (up to three players)
● SWOT analysis of key players (up to three players)
Competitive Benchmarking
● Benchmarking of key players on the following parameters : Product portfolio, geographical reach, regional presence, and strategic alliances.
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