Global Anti-counterfeit Market Forecast: Industry Size, Growth and Analysis Insights
Report ID : 1290784 | Published : February 2025 | Study Period : 2023-2033 | Format : PDF + Excel
The market size of the Anti-counterfeit Market is categorized based on Technology (Serialization, RFID, Holograms, Watermarks, Nanotechnology) and Application (Pharmaceuticals, Food & Beverage, Electronics, Cosmetics, Automotive) and End-User (Manufacturers, Retailers, Government, Logistics, Consumers) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).
Estimated at $4.5 billion in 2023, the Anti-counterfeit Market size is forecasted to reach $11.7 billion by 2033, exhibiting a CAGR of 10.2% between 2024 and 2033. The report includes various segments and analyzes key trends and factors that play a significant role in the market.
The global Anti-counterfeit solution market is poised to reach USD 155.25 billion by 2028, witnessing an increased CAGR of 13.79% during the forecast period from 2022 to 2030. The rapid acceleration is attributed to the adoption of advanced technologies such as Internet of Things (IoT) and to combat intellectual property theft through anti-counterfeiting. Furthermore, the rise in demand from the cosmetics and fashion industries is likely to supplement the growth, resulting in a booming market post 2028.
Rather than combat these altered goods afterward, it will always be more efficient to use innovative technologies to protect goods against such changes. Firms transfer to holograms, RFID tags, and blockchain as well as advanced serialization. Additionally, the velocity derived from regulatory changes favors other regions of the world where awareness from the customer leads to advanced strategies from the firms. At the same time, with increasing focus on automation, newer marketing firms have the ability to protect their brand from piracy, thereby improving brand damage. Undoubtedly, the global market has a way to go, but there is progress being made with intricate aspects being understood day by day.
| ATTRIBUTES | DETAILS |
| STUDY PERIOD | 2023-2033 |
| BASE YEAR | 2023 |
| FORECAST PERIOD | 2024-2033 |
| HISTORICAL PERIOD | 2023-2024 |
| UNIT | VALUE (USD BILLION) |
| KEY COMPANIES PROFILED | Zebra Technologies, Savi Technology, Authentix, AlpVision, Microtrace, Impinj, Avery Dennison, Optel Group, Mettler-Toledo International, Identiv, Tego, Cimpress |
| SEGMENTS COVERED |
By Technology - Serialization, RFID, Holograms, Watermarks, Nanotechnology
By Application - Pharmaceuticals, Food & Beverage, Electronics, Cosmetics, Automotive
By End-User - Manufacturers, Retailers, Government, Logistics, Consumers
By Geography - North America, Europe, APAC, Middle East Asia & Rest of World. |
Anti-counterfeit Market Dynamics
The Anti-counterfeit Market is undergoing significant changes due to various dynamic factors. This section delves into the key drivers, restraints, opportunities, and challenges that are shaping the market landscape.
Market Drivers
- Technological Advancements
- Increasing Consumer Demand
- Regulatory Support
- Globalization
Market Restraints
- High Operational Costs
- Regulatory Challenges
- Market Saturation
Market Opportunities
- Emerging Markets
- Product Innovation
- Strategic Partnerships
Market Challenges
- Technological Disruptions
- Supply Chain Issues
- Changing Consumer Preferences
Anti-counterfeit Market Segmentations
Market Breakup by Technology
- Overview
- Serialization
- RFID
- Holograms
- Watermarks
- Nanotechnology
Market Breakup by Application
- Overview
- Pharmaceuticals
- Food & Beverage
- Electronics
- Cosmetics
- Automotive
Market Breakup by End-User
- Overview
- Manufacturers
- Retailers
- Government
- Logistics
- Consumers
Market Breakup by Region
North America
- United States of America
- Canada
- Mexico
Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Others
Asia Pacific
- China
- Japan
- India
- ASEAN
- Australia
- Others
Latin America
- Brazil
- Argentina
- Mexico
- Others
Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Key Players in the Anti-counterfeit Market
This report provides an in-depth analysis of both established and rising industry participants. It provides broad lists of important companies organized by the types of products they offer and other market-related factors. In addition to characterizing these companies, the report contains the year each player entered the market, which is useful for research analysis by the study's analysts.
- Zebra Technologies
- Savi Technology
- Authentix
- AlpVision
- Microtrace
- Impinj
- Avery Dennison
- Optel Group
- Mettler-Toledo International
- Identiv
- Tego
- Cimpress
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Company Profiling
● Detailed profiling of additional market players (up to three players)
● SWOT analysis of key players (up to three players)
Competitive Benchmarking
● Benchmarking of key players on the following parameters : Product portfolio, geographical reach, regional presence, and strategic alliances.
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